Ramona Mom Makes $10,000 a Month, Part-Time From Home –
I recently did an interview where I was asked how I got into the business of internet marketing. I had never thought about it until then and surprised myself as I realized how silly it all began for me.
In 2008, I was working as a Communications Director for a political candidate in the 75th Congressional District in California. The candidate liked my marketing background and thought I would be a good addition to his team, but after we had solidly won the primary, I had my doubts about our chances in the general election. We needed to shake things up if a moderate candidate was to win a very conservative district. The campaign manager made it clear that such a shake-up was not going to happen and that the campaign would proceed just as it had through the primary.
I never worked well under the direction of others, mostly because I always think I’m right. I’m not, of course, I just think I am. But I’ve always been big on test markets and data so when the campaign manager refused to heed the analytics, I quit.
So now I was on the sidelines, which turned out to be a good place as I watched the campaign take a nose dive in the polls.
My mother, being a bit concerned over my new unemployed status, sent me a link to an email she received. It was an advertisement with a caption which read, “Ramona Mom Makes $10,000 a Month Part Time from Home.”
I hastily replied to her email, rebuking my mother for being so gullible, “This is an obvious internet marketing scam.”
As I continued to look through different marketing opportunities and job offers, I noticed more and more requests for candidates with internet marketer experience. I wasn’t even sure what internet marketing was. It seemed a bit scammy to me, but I was intrigued by how marketers were promoting things online so without admitting it to her, I revisited the ad my mother had sent.
I figured I didn’t have anything to lose so I paid for the download and it turned out to be an ebook on affiliate marketing for only $2.50. I could set up my own website–which I already knew how to do–and sell products from other companies for a small commission.
So I hired some developers and was off and running. I created a handful of websites and read everything I could get my hands on to find ways to get them more visible in search. There was so much information already online about how to do all this that I worked endless hours learning the tricks of the trade.
Rather than sell product, however, I found that I could sell the websites themselves because they ranked so well in search results. That led to a new angle—I would offer my internet marketing services to business owners throughout my home town in San Diego, California.
I found it easy to get new clients. Crowds gathered at business networking events as I explained how I could get websites “on the first page of Google” with my techniques. In 2009 I acquired my first client, Airmakers Heating and Air Conditioning. They’re still a client to this day.
Fast forward to 2016 and I have two offices, one in San Diego and another in Bali. I speak at conferences and workshops throughout the world and am a certified Google Partner.
My business has evolved from search engine optimization (SEO) to search engine marketing (SEM), web design and conversion optimization, but I still speak a lot about SEO at conferences and workshops.
It all started with a piece of spam from my mother. It turned out that it was indeed a scam. I only paid $2.50 for the ebook the ad was pushing, but the scoundrels continued to bill me over the course of the next few months. I figured out sometime later that the monthly bill for $84 was not my car insurance, but them. OK, so I don’t scrutinize my bank statements each month like I should. Price paid, lesson learned.
As for the congressional candidate, he was a good man who trusted a horribly unqualified campaign manager that ended up running his campaign into the ground. He lost. I won’t say it was because they no longer had me on their team, but who knows, sometimes I am right.